England's Emma Coates Departs the Young Lionesses Position to Take Helm at NWSL's Bay FC

In a significant career move, Emma Coates has stepped down from the England WU23 national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its first two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.

“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to challenge myself in a new environment.”

Track Record of Success

Since taking charge in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Making the move alongside her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

Kay Cossington, a former FA women’s technical director, highlighted Coates's credentials: “Coates is an superb manager, but she also has a proven track record of developing players to thrive domestically and internationally.”

“Coates excels at leading of squads and building ethos and has the strategic outlook we were seeking,” the CEO stated.

The Task Ahead

The club experienced a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before struggling to a 13th-place finish in 2025.

Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their venture abroad. Emma, with Gemma, has played a key role in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many young players who have gone on to become senior Lionesses,” he added.

Player Progression

After succeeding Mo Marley in 2023, Coates has overseen the promotion of a number of players to the Lionesses squad, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles has already commenced, with the aim to continue the development of the youth national team in the seasons ahead.

Robert Ward
Robert Ward

A business strategist and innovation consultant with over 15 years of experience helping companies navigate digital transformation.