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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and the Natural History Museum are opening a temporary store featuring exclusive merchandise. Fans will find offerings including plush toys, art prints, and writing supplies all drawing from the museum's aesthetic. For collectors, however, is a specially made Pikachu card, given as a gift with purchase at the pop-up. This shop is scheduled both on-site at the museum to its web counterpart between late January and mid-April.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning illustrations that show creatures in their natural habitats. The concept like the kind of research a Pokémon Professor might publish after trainers provide field notes, alternatively a naturalist's journal could have sketched had the famous islands were populated by Pidgeys rather than birds. Part of the charm stems from the book's scholarly approach, presenting Pokémon as worthy of scientific study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

What Makes This Special Card Stand Out

The company regularly to issue to release promos celebrating major tournaments and brand collaborations. Many of these collector items typically highlight the iconic mouse Pokémon that acts as the franchise mascot. The factor setting this latest museum card is its unusually large dimensions. Although exact measurements have not been immediately shared, its distribution will certainly be highly restricted, and fans able to get only a single card per purchase.

Limiting Reseller Activity

Per a company statement, a portion of the pop-up items will also be sold outside the museum walls. But, a wider release is slated for select retailers in the UK. Critically, fans cannot acquire the card via the online Pokémon Center. Although speculator demand is inevitable, the setup suggests they're going to have a difficult time stockpiling large numbers on this occasion. If you're feeling left out, consider the upcoming Pokémon Fossil exhibit coming to Chicago later this year.

"All profits of sales from the Museum shop and its online store, which covers these items, support the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists who are conducting studies and finding solutions to the planetary emergency," it says.